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The Layguide

The Layguide

How to Seduce Women More Beautiful Than You Ever Dreamed Possible No Matter What You Look Like or How Much You Make
by Tony Clink 2004 252 pages
3.19
100+ ratings
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Key Takeaways

1. Master the Inner Game: Control, Confidence, and Mindset

PUAs are always in control.

Self-mastery first. Seduction begins with controlling oneself, not the woman. This means managing nervousness, projecting calm confidence, and avoiding emotional overinvestment. A PUA understands his own value and doesn't seek validation.

Control the situation. Take the lead by initiating the approach and guiding the conversation. Act decisively and know what you want, setting the stage for seduction on your terms. This isn't about being bossy, but about demonstrating leadership.

Relationship dynamics. Control extends to the relationship itself. Set boundaries, avoid excessive spending, and be prepared to walk away if disrespected. This establishes value and ensures the woman respects your time and attention.

2. Project the Alpha: Dominance Without Domination

Project the image of the alpha male and women will flock to you.

Alpha is an image. The alpha male isn't necessarily the strongest or best-looking, but the one who exudes confidence and leadership. Projecting this image attracts women instinctively, as they seek a partner who can provide security and direction.

Attitude adjustment. Becoming an alpha male starts with changing your attitude. Believe in your own value and project confidence, outgoingness, and attentiveness. This transformation is internal, not physical, and it's the key to attracting women.

Abundance mentality. Understand that there are many alpha males and countless women. Focus on personal growth and enjoying the process, rather than competing with other men. This relaxed approach is more attractive than aggressive posturing.

3. Elevate Your Presentation: Grooming and Style

Looks don’t matter. It’s not the bald head that turns women off, it’s the lack of confidence that bald head creates in the man.

Confidence over perfection. While physical appearance is important, confidence is paramount. Focus on what you can control: clean clothes, styled hair, fresh breath, and good hygiene. These details project self-respect and attention to detail.

Stylish casual. If unsure about your personal style, opt for "stylish casual." Designer black pants, a button-down shirt, and a classic haircut are safe bets. Avoid extremes or clichés that might send the wrong message.

Cologne matters. A well-chosen cologne can have a significant impact. Opt for well-known scents that are pleasing and not overpowering. The goal is to enhance your presence, not mask it.

4. The Art of the Approach: Speed and Spontaneity

Once you spot a girl, you have three seconds—and three seconds only—to make your move.

The Three-Second Rule. Act immediately upon spotting a woman you're interested in. Hesitation breeds fear and allows her to form negative opinions. Spontaneity projects confidence and initiative.

Beyond the bar. While nightclubs have their place, consider alternative venues like malls, coffee shops, and libraries. These environments offer less pressure and more opportunities for genuine interaction.

Simple openers. Start with a comment on the environment or a genuine compliment. Avoid clichés and focus on creating a connection. The goal is to initiate a conversation, not deliver a perfect line.

5. Conversation as Seduction: Value, Humor, and Mystery

The object of a seduction is not to take the woman directly to bed.

Demonstrate value. Show her you're interesting, funny, and confident. Avoid negativity and focus on creating a positive experience. The goal is to make her enjoy being around you.

Pace her reality. Start by agreeing with her and acknowledging her perspective. This builds rapport and creates a sense of connection. Then, subtly steer the conversation towards more suggestive topics.

Maintain mystery. Avoid revealing too much about yourself early on. Keep her guessing and wanting to know more. This creates intrigue and keeps her engaged.

6. Kino Escalation: The Power of Touch

Are there any clues as to when it’s the right time to go kino? The clue is whenever it’s possible (i.e., when she’s within range).

Non-sexual touch. Initiate physical contact early and often, but keep it non-threatening. A handshake, a light touch on the arm, or a brush of the hair can create intimacy and reinforce connection.

Reading her response. Pay close attention to her reactions. If she's comfortable, gradually escalate the touch. If she pulls away, respect her boundaries and dial it back.

Kino as communication. Touch is a powerful form of communication. Use it to reinforce positive feelings, create anticipation, and guide the interaction. The goal is to make her feel comfortable and desired.

7. The Close: From Conversation to Connection

The difference between winners and losers is that losers don’t fail enough.

Timely exit. End the conversation at a high point, leaving her wanting more. This creates anticipation and reinforces your value. Always aim to extract a phone number or a promise to meet again.

The number close. Instead of directly asking for her number, create an opportunity for her to offer it. Suggest a future activity and let her take the initiative.

The kiss close. Always attempt a kiss at the end of the encounter. This is a clear signal of your intentions and a test of her interest. Be confident and respectful, and read her body language for cues.

8. Navigating Social Dynamics: Wingmen and Group Play

The most important aspect of your approach is that, within thirty seconds, you must make the girl find you entertaining and intriguing.

The wingman advantage. A wingman can provide social proof, run interference, and offer support. Choose a friend who is confident, well-groomed, and understands the rules of the game.

Group approach. Approaching a group of women can be easier than approaching one. Befriend the obstacles (less attractive friends) and let the target self-select. The goal is to create a positive social dynamic and stand out from the competition.

Casual meetings. Casual meetings are also much easier because, instead of being an unknown quantity, you come with the implicit recommendation of your friend or social group.

9. Handling Rejection: Resilience and Perspective

The difference between winners and losers is that losers don’t fail enough.

Rejection is inevitable. Even the best PUAs face rejection. Don't take it personally. View it as a learning opportunity and move on.

Positive reframing. Reframe rejection as a sign of good taste or a reflection of her own insecurities. The key is to maintain your confidence and avoid self-doubt.

The next woman. Remember that there are countless other women out there. Don't dwell on one rejection. Focus on the next opportunity and keep improving your game.

10. The Abundance Mentality: Always Another Opportunity

There’s Always Another Woman

Obsession is a trap. Avoid fixating on one particular woman. This creates desperation and repels potential partners. Cultivate an abundance mentality and recognize that there are countless opportunities for connection.

Experience is key. The best way to overcome obsession is to gain experience with other women. This builds confidence and reduces the emotional investment in any one individual.

The traveling salesman. View yourself as a provider of experiences, not a supplicant seeking approval. Offer a taste of what you have to offer and let her decide if she wants more. This mindset shifts the power dynamic and makes you more attractive.

Last updated:

Review Summary

3.19 out of 5
Average of 100+ ratings from Goodreads and Amazon.

The Layguide receives mixed reviews, with an average rating of 3.19 out of 5. Many readers criticize it as sexist, manipulative, and objectifying towards women. Some find it condescending and outdated, comparing it unfavorably to other dating advice books. Critics argue it promotes toxic behavior and treats women as conquests. However, a few readers appreciate its directness and find it helpful for improving their dating skills. Some view it as entertaining, while others consider it a waste of time. Overall, opinions are polarized, with strong negative reactions outnumbering positive ones.

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About the Author

Tony Clink is the author of The Layguide, a controversial book on dating and seduction techniques. Little is known about Clink's background or personal life, as he maintains a low public profile. His writing style is characterized by directness and a focus on practical advice for men seeking to improve their success with women. Clink's approach has been criticized for promoting manipulative and potentially harmful behaviors. Despite the controversy surrounding his work, The Layguide has gained a following among some readers interested in pick-up artistry and dating strategies. Clink's influence in the dating advice genre is notable, though often contentious.

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