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Rise

Rise

3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life
by Patty Azzarello 2012 288 pages
4.43
1k+ ratings
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Key Takeaways

1. Understand the Real Difference Between Working and Succeeding

"No one cares how hard you work. It's about results. Not taking vacations is not something to be proud of nor is it a precursor to great success."

Beyond Hard Work. Success is not about working tirelessly, but about delivering exceptional outcomes that create real value for the business. Many professionals mistakenly believe that endless hours and intense effort will automatically lead to career advancement and recognition.

Strategic vs. Tactical Performance. High performers differentiate themselves by:

  • Focusing on business-critical outcomes
  • Understanding organizational priorities
  • Creating systems that generate significant impact
  • Delivering results that extend beyond individual contributions

Changing the Success Paradigm. True success requires a shift from being a diligent worker to becoming a strategic leader who can identify, prioritize, and execute initiatives that transform business performance and create meaningful change.

2. Focus on Ruthless Priorities and Strategic Impact

"If you try to do a hundred things and spread your energy among them, you will never do as good a job at any one thing as will those who are applying two-thirds of their time and energy to just three things."

Strategic Selectivity. Highly successful professionals don't try to do everything. Instead, they ruthlessly prioritize a few critical initiatives that will have the most substantial impact on the business, deliberately choosing to excel in key areas while accepting potential trade-offs in others.

Priority Selection Strategies:

  • Identify the most critical business outcomes
  • Choose 3-5 key initiatives
  • Communicate priorities consistently
  • Negotiate workload with leadership
  • Create systems to support priority execution

Organizational Transformation. By focusing intensely on a few strategic priorities, leaders can drive meaningful change, inspire their teams, and create more significant business value than those who attempt to manage everything simultaneously.

3. Create More Time by Working Smarter, Not Harder

"If you had 20 percent more time magically appear in your work week—a full uncommitted, unscheduled work day, every week—what would you do with it?"

Time Management Reimagined. Successful professionals don't just work harder; they strategically create more time by eliminating inefficiencies, streamlining processes, and focusing on high-value activities that drive meaningful business outcomes.

Productivity Enhancement Techniques:

  • Schedule dedicated thinking time
  • Minimize low-value meetings
  • Reduce communication overhead
  • Delegate effectively
  • Establish clear communication processes

Energy Management. Beyond time management, top performers also focus on maintaining high personal energy levels, understanding that mental and physical vitality are crucial for sustained high performance and strategic thinking.

4. Align Your Work with Your Natural Strengths

"If you play to your core strengths, you will be much more successful and feel far more satisfied in your work."

Strength-Based Career Development. Instead of trying to fix weaknesses, successful professionals identify and leverage their natural talents, creating career paths that allow them to excel by doing work that energizes and suits their inherent capabilities.

Strength Identification Strategies:

  • Recognize activities that come naturally
  • Seek external feedback
  • Understand core motivational drivers
  • Renegotiate job responsibilities
  • Build teams that complement individual strengths

Career Optimization. By aligning work with personal strengths, professionals can increase job satisfaction, performance, and long-term career success while maintaining authenticity and personal engagement.

5. Escape the Workhorse Trap and Lead at the Right Level

"If you are known as being someone who can always take on more work personally, guess what? You will keep getting more work."

Leadership Level Transition. Successful professionals recognize that as they advance, their role shifts from doing work to leading and enabling others to deliver exceptional results.

Leadership Level Characteristics:

  • Focus on strategic outcomes
  • Develop team capabilities
  • Create systems and processes
  • Delegate effectively
  • Provide vision and direction

Career Advancement. Breaking free from the workhorse mentality requires consciously working at the right organizational level, developing leadership skills, and creating value through team performance rather than individual effort.

6. Master the Art of Delegation

"Don't think of delegating as just giving work to other people; think about it as making sure the highest-value work gets done at the right levels."

Strategic Delegation. Effective delegation is not about offloading tasks but about developing team capabilities, creating organizational efficiency, and enabling leaders to focus on high-value strategic work.

Delegation Best Practices:

  • Set clear expectations
  • Provide necessary support
  • Allow room for learning
  • Focus on outcomes
  • Build team capacity

Leadership Development. Mastering delegation transforms leaders from individual contributors to strategic enablers who can scale organizational performance through their team's collective capabilities.

7. Continuously Improve Organizational Efficiency

"As a leader, it is your job to cut the cost of doing the same stuff year over year—full stop."

Efficiency as a Leadership Mandate. Top performers continuously seek ways to improve organizational processes, reduce costs, and enhance productivity without compromising quality.

Efficiency Enhancement Strategies:

  • Challenge existing workflows
  • Eliminate unnecessary processes
  • Invest in technology and automation
  • Encourage innovation
  • Regularly reassess resource allocation

Organizational Adaptability. By consistently focusing on efficiency, leaders create more agile, responsive organizations capable of thriving in dynamic business environments.

8. Build and Maintain Trust as a Leadership Fundamental

"Trust is a big lever. Leaving trust to chance is either leaving a huge asset untapped or leaving an infection spreading through your organization."

Trust as Organizational Currency. Trust is not a soft skill but a critical business asset that enables faster communication, reduced friction, and enhanced collaborative potential.

Trust-Building Strategies:

  • Be consistently authentic
  • Communicate transparently
  • Follow through on commitments
  • Show genuine care for team members
  • Demonstrate reliability

Leadership Effectiveness. Organizations with high trust environments experience faster decision-making, improved employee engagement, and more robust performance.

9. Develop Your Personal Brand and Visibility

"Your personal brand is defined and granted to you by others, based on how they perceive their experience with you over time."

Strategic Personal Branding. Successful professionals consciously develop and maintain a distinctive personal brand that communicates their unique value proposition and professional identity.

Brand Development Techniques:

  • Define core strengths
  • Create consistent messaging
  • Build credibility through results
  • Communicate purposefully
  • Align actions with brand values

Career Differentiation. A well-crafted personal brand helps professionals stand out, attract opportunities, and create a distinctive professional reputation.

10. Network Authentically and Expand Your Opportunities

"Networking is about giving, not taking."

Relationship-Driven Success. Effective networking is not about collecting contacts but building genuine, mutually beneficial relationships that create value for all parties.

Networking Strategies:

  • Focus on giving first
  • Maintain consistent communication
  • Provide value without expectation
  • Build diverse, supportive connections
  • Seek mentorship and offer mentorship

Opportunity Expansion. A robust, authentic network provides access to insights, opportunities, and support that can significantly accelerate professional growth.

11. Fuel Your Imagination and Take Bold Career Leaps

"If you are not confident you can do the big job, you have two choices: spend time learning or be fearless and do it now."

Courageous Career Development. Successful professionals proactively imagine possibilities, challenge status quo thinking, and take calculated risks to advance their careers.

Bold Career Advancement Techniques:

  • Challenge self-imposed limitations
  • Seek diverse perspectives
  • Take strategic risks
  • Continuously learn
  • Develop a growth mindset

Transformative Potential. By fueling imagination and maintaining fearlessness, professionals can create extraordinary career trajectories that extend beyond traditional expectations.

Last updated:

Review Summary

4.43 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Rise is highly praised as a practical and insightful guide for career advancement. Readers appreciate Azzarello's honest, no-nonsense approach and actionable advice. The book's three-part structure—Do Better, Look Better, Connect Better—resonates with many, offering strategies for improving work impact, visibility, and networking. While some find certain sections less relevant or outdated, most reviewers consider it an invaluable resource for professionals at various career stages, particularly those aspiring to executive roles. Many highlight its usefulness in balancing career growth with personal life.

Your rating:

About the Author

Patty Azzarello is an accomplished business executive, author, and speaker. With over 25 years of experience in the technology industry, she became the youngest general manager at Hewlett-Packard at age 33. Azzarello has held various leadership positions, including CEO, and has founded her own management consulting firm. Her expertise lies in helping professionals and organizations improve performance and achieve success. Azzarello's writing style is described as straightforward and practical, drawing from her extensive experience in corporate America. Her book "Rise" has been well-received for its honest and actionable advice on career advancement and leadership development.

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