Key Takeaways
1. Network Marketing: A Better Way in the New Economy
Network Marketing isn't perfect... It's just BETTER.
A shifting economic landscape has made traditional career paths less secure and reliable. Network Marketing offers a unique opportunity to build a business with low start-up costs, unlimited income potential, and time freedom. Unlike traditional jobs or business ownership, Network Marketing allows individuals to leverage their efforts through a team, creating residual income and the potential for exponential growth.
Key advantages of Network Marketing:
- Low risk and low start-up costs
- Flexibility and time freedom
- Residual income potential
- Personal growth opportunities
- International expansion possibilities
Challenges to overcome: Network Marketing requires a temporary loss of social esteem from uninformed people. However, by embracing this challenge and focusing on education and understanding, individuals can build successful and rewarding careers in this profession.
2. Commit to Becoming a Network Marketing Professional
Decide to Go Pro, because it is a stone-cold fact that we have a better way.
Professionalism is key to success in Network Marketing. Unlike "posers" who treat the business as a lottery ticket or "amateurs" who focus on luck and shortcuts, professionals commit to mastering the necessary skills and treating their business with respect and dedication.
The journey to becoming a professional:
- Shift focus from quick results to skill development
- Commit to consistent effort over time (1/3/5/7 Formula)
- Embrace the learning process and continuous improvement
- Model successful behaviors from top earners
By committing to professionalism, Network Marketers can build sustainable, long-term businesses and overcome the common pitfalls that lead to failure in the industry.
3. Master the Art of Finding and Inviting Prospects
If I gave you a DVD, would you watch it?
Finding prospects is a fundamental skill in Network Marketing. Professionals develop an "Active Candidate List" and consistently add new people to it. The key is to raise awareness and view every interaction as an opportunity to expand your network.
Inviting prospects effectively:
- Be in a hurry (create urgency)
- Compliment the prospect sincerely
- Make the invitation (direct, indirect, or super-indirect approach)
- Use the "If I, would you?" technique
- Get a time commitment and follow up
Mastering the invitation process allows you to guide prospects through a series of exposures, increasing the likelihood of them joining your business or becoming customers.
4. Perfect Your Presentation and Follow-Up Skills
In Network Marketing, it doesn't matter what works. It only matters what duplicates.
Effective presentations focus on using third-party tools and events rather than personal expertise. This approach ensures duplicability and allows new team members to succeed quickly. When presenting, emphasize passion, enthusiasm, and belief rather than technical details.
Key follow-up strategies:
- Always do what you say you'll do
- Set up the next exposure at the end of each interaction
- Use the "What did you like best?" question
- Employ the "Four Question Close" technique
- Be prepared to address common objections with empathy and stories
By perfecting these skills, Network Marketers can guide prospects through the decision-making process and build a strong, growing organization.
5. Help New Distributors Get Started Right
My job is to help you become independent from me as quickly as possible.
Setting proper expectations is crucial when bringing new distributors into the business. Conduct a "Game Plan Interview" to validate their decision, set realistic expectations, and create a roadmap for their success.
Components of a successful start:
- Validate the new distributor's decision
- Set clear expectations about responsibility and support
- Create a getting-started checklist (products, tools, connections)
- Develop a game plan for quick results
- Assign specific tasks with deadlines
By helping new distributors get "over the line" where it's easier to continue than to quit, you create a foundation for long-term success and duplication in your organization.
6. Leverage the Power of Events in Network Marketing
In Network Marketing, meetings make money. It's just that simple.
Destination events are a cornerstone of successful Network Marketing businesses. These events provide inspiration, validation, social proof, and a sense of community that can't be replicated through other means. Attending and promoting events consistently is a key factor in long-term success.
Strategies for promoting events:
- Lead by example and never miss an event
- Become a promoter, not just an announcer
- Help team members overcome obstacles to attendance
- Set goals to increase attendance at each event
- Share stories of how events have impacted your business
By prioritizing event attendance and promotion, Network Marketers can accelerate growth, strengthen their organizations, and develop the leadership skills necessary for long-term success.
7. Embrace Personal Growth and Continuous Learning
In this world you're either growing or you're dying so get in motion and grow.
Continuous learning is essential for success in Network Marketing. Professionals in the industry commit to ongoing personal development, recognizing that their income will grow in proportion to their personal growth.
Effective learning strategies:
- Study successful people and model their behavior
- Utilize various learning resources (audio programs, books, videos)
- Attend live events for immersive learning experiences
- Apply the "plan-do-review" process to improve skills
- Teach others to reinforce your own learning
By embracing personal growth and continuous learning, Network Marketing professionals can overcome challenges, adapt to changes in the industry, and build sustainable, long-term businesses that provide value to their customers and team members.
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FAQ
What's "Go Pro - 7 Steps to Becoming a Network Marketing Professional" about?
- Author's Journey: The book, written by Eric Worre, outlines his journey from a struggling network marketer to a successful professional, sharing the lessons he learned along the way.
- Seven Steps: It provides a structured approach to becoming a network marketing professional, focusing on seven key skills necessary for success in the industry.
- Professionalism in Network Marketing: Worre emphasizes the importance of treating network marketing as a profession, not just a hobby or side gig.
- Personal Development: The book also highlights the personal growth and development that comes with mastering the skills of network marketing.
Why should I read "Go Pro - 7 Steps to Becoming a Network Marketing Professional"?
- Proven Strategies: The book offers proven strategies and techniques that have helped Eric Worre and many others achieve success in network marketing.
- Skill Development: It focuses on developing specific skills that are crucial for building a successful network marketing business.
- Inspiration and Motivation: Worre shares his personal story and the stories of others to inspire and motivate readers to pursue their network marketing goals.
- Comprehensive Guide: It serves as a comprehensive guide for both beginners and experienced network marketers looking to improve their skills and results.
What are the key takeaways of "Go Pro - 7 Steps to Becoming a Network Marketing Professional"?
- Seven Fundamental Skills: The book outlines seven fundamental skills necessary for success in network marketing, including finding prospects, inviting, presenting, and following up.
- Professional Mindset: Worre stresses the importance of adopting a professional mindset and treating network marketing as a serious career.
- Continuous Learning: The book emphasizes the need for continuous learning and personal development to achieve long-term success.
- Building Relationships: It highlights the importance of building strong relationships and networks to grow a successful business.
What are the best quotes from "Go Pro - 7 Steps to Becoming a Network Marketing Professional" and what do they mean?
- "Ignorance on fire is better than knowledge on ice." This quote emphasizes the importance of enthusiasm and action over mere knowledge without application.
- "In Network Marketing, it doesn’t matter what works. It only matters what duplicates." This highlights the importance of creating systems and processes that can be easily replicated by others in your network.
- "The greatest benefit isn’t getting what you want. The greatest benefit is what you’ll need to become in order to get what you want." This underscores the personal growth and transformation that comes with pursuing success in network marketing.
- "Meetings make money." This quote stresses the importance of events and face-to-face interactions in building a successful network marketing business.
What is the "1/3/5/7 Formula" mentioned in "Go Pro"?
- One Year to Competence: It takes about one year to become competent and profitable in network marketing.
- Three Years to Full-Time: With consistent part-time effort, it takes about three years to go full-time in network marketing.
- Five Years to Six Figures: Achieving a six-figure income typically takes about five years of consistent effort.
- Seven Years to Expertise: Becoming an expert in network marketing generally requires about seven years of dedicated work.
How does Eric Worre define a Network Marketing Professional in "Go Pro"?
- Expert in Skills: A Network Marketing Professional is someone who is an expert at the skills required to build a large and successful network marketing organization.
- Commitment to Excellence: They are committed to continuous learning and improvement in their craft.
- Focus on Skills Over Luck: They focus on developing skills rather than relying on luck, timing, or shortcuts.
- Inspiration to Others: They inspire others through their commitment to excellence and professionalism.
What is the "Plan-Do-Review" concept in "Go Pro"?
- Make a Plan: Start by choosing a skill you want to develop and make a detailed plan to achieve it.
- Execute the Plan: Implement your plan with focus and determination.
- Review Results: After executing the plan, review the results to identify areas for improvement.
- Continuous Improvement: Use the insights from the review to make a better plan and repeat the process for continuous growth.
How does Eric Worre suggest handling objections in "Go Pro"?
- Empathy and Relatability: Use empathy to relate to the prospect's concerns by sharing similar experiences or stories.
- Feel/Felt/Found Technique: Acknowledge their feelings, share how you felt the same way, and explain what you found to overcome those feelings.
- Ask Questions: Use questions to understand the root of their objections and guide them towards a positive decision.
- Focus on Education: Keep the focus on educating the prospect and helping them understand the opportunity.
What is the importance of events in "Go Pro"?
- Meetings Make Money: Events are crucial for building relationships, trust, and excitement within your network.
- Destination Events: These are powerful for total immersion, allowing participants to focus on their dreams and goals.
- Social Proof: Events provide validation and social proof, showing prospects and distributors that they are part of a larger community.
- Personal Growth: Attending events can lead to personal breakthroughs and renewed commitment to one's network marketing business.
How does Eric Worre recommend getting new distributors started in "Go Pro"?
- Validate Their Decision: Reinforce their decision to join and set realistic expectations for their journey.
- Game Plan Interview: Conduct a structured interview to guide them through the initial steps and set them up for success.
- Quick Results: Focus on helping them achieve quick wins, such as signing their first customer or distributor.
- Assignments and Follow-Up: Give specific assignments with deadlines to keep them engaged and progressing.
What is the "If I, Would You" technique in "Go Pro"?
- Reciprocal Offer: This technique involves offering something of value in exchange for a commitment from the prospect.
- Puts You in Control: It positions you as someone with something valuable to offer, rather than someone begging for attention.
- Encourages Engagement: The prospect is more likely to engage because they feel they are part of a value exchange.
- Increases Follow-Through: It significantly increases the likelihood that the prospect will follow through on their commitment.
What does Eric Worre mean by "Network Marketing is BETTER" in "Go Pro"?
- Performance-Based: Network marketing aligns with the new economy by paying based on performance rather than time.
- Low Risk, High Reward: It offers the benefits of traditional business ownership without the typical risks.
- Unlimited Income Potential: There is no cap on income, allowing for significant financial growth.
- Personal Growth: Beyond financial benefits, network marketing fosters personal development and growth.
Review Summary
Go Pro - 7 Steps to Becoming a Network Marketing Professional receives mostly positive reviews for its practical advice on succeeding in network marketing. Readers appreciate Worre's honesty, clear writing, and actionable strategies. Many find it helpful for changing their mindset and approach to the business. Some praise its motivational aspects and view it as essential reading for network marketers. However, a few critics argue it lacks depth, promotes unrealistic expectations, or serves mainly as an advertisement for Worre's programs. Overall, most reviewers recommend it as a valuable resource for those in or considering network marketing.
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