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The Information Diet

The Information Diet

A Case for Conscious Consumption
by Clay A. Johnson 2011 150 pages
3.50
2k+ ratings
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Key Takeaways

1. Information overload is a myth; overconsumption is the real problem

"There is no such thing as information overload."

Reframing the issue. The problem isn't the abundance of information, but our habits of consumption. Just as with food, it's not about the quantity available, but what and how we choose to consume. The concept of "information overload" removes personal responsibility and agency from the equation.

Historical context. Concerns about information abundance have existed for centuries. In 1755, French philosopher Denis Diderot worried about the growing number of books. Yet, each era has developed new tools to manage information growth, from the Dewey Decimal system to modern search engines.

Shifting perspective. Instead of blaming technology or information itself, we need to focus on developing better consumption habits. This means being more selective, conscious, and deliberate about what information we take in and how we process it.

2. Our information diet shapes our reality and influences society

"Just as food companies learned that if they want to sell a lot of cheap calories, they should pack them with salt, fat, and sugar—the stuff that people crave—media companies learned that affirmation sells a lot better than information."

Media economics. The current media landscape is driven by profit motives, leading to content that prioritizes engagement over accuracy or usefulness. This has resulted in:

  • Echo chambers and filter bubbles
  • Sensationalism and clickbait
  • Prioritization of affirmation over information

Societal impact. Poor information diets contribute to:

  • Political polarization
  • Spread of misinformation and conspiracy theories
  • Decreased ability to engage in constructive dialogue

Personal consequences. An unhealthy information diet can lead to:

  • Distorted sense of reality
  • Increased stress and anxiety
  • Reduced ability to make informed decisions

3. Develop data literacy to navigate the modern information landscape

"In order to have a healthy information diet, you must be capable of gathering information from the lowest rung in the pyramid."

Key components of data literacy:

  1. Search: Effectively use search engines and other tools to find relevant information
  2. Filter: Critically evaluate sources and content for reliability and relevance
  3. Process: Use tools like spreadsheets to analyze and make sense of data
  4. Create: Produce and share information responsibly
  5. Synthesize: Combine diverse sources to form new insights

Practical skills. Developing data literacy involves:

  • Learning advanced search techniques
  • Understanding basic statistics and data visualization
  • Familiarizing yourself with data analysis tools
  • Practicing critical thinking and source evaluation

Ongoing process. Data literacy is not a one-time achievement but a continual process of learning and adaptation as technology and information landscapes evolve.

4. Practice "attention fitness" to combat distractions and improve focus

"Like any good diet, the information diet works best if you think about it not as denying yourself information, but as consuming more of the right stuff and developing healthy habits."

Attention as a resource. Our attention is a finite and valuable resource that needs to be managed consciously. Like physical fitness, attention can be trained and improved over time.

Practical strategies:

  • Use tools like RescueTime to track your digital habits
  • Implement scheduled "information consumption" periods
  • Practice the Pomodoro Technique for focused work sessions
  • Regularly "detox" from digital distractions
  • Cultivate mindfulness through meditation or other practices

Building habits. Improving attention fitness is a gradual process. Start with small, achievable goals and gradually increase the duration and intensity of focused work periods. Consistency is key to developing lasting habits.

5. Cultivate a healthy sense of humor to maintain perspective

"Chances are, if we can't laugh at something, we can't think rationally about it."

Humor as a cognitive tool. A sense of humor helps us:

  • Process complex or difficult information
  • Maintain emotional balance in challenging situations
  • Recognize our own biases and limitations
  • Build connections with others across ideological divides

Practical applications:

  • Seek out diverse sources of humor, including those that challenge your views
  • Practice self-deprecating humor to avoid taking yourself too seriously
  • Use humor as a way to defuse tense situations or discussions
  • Recognize when humor is being used to deflect from serious issues

Balance and boundaries. While humor is valuable, it's important to know when to be serious and respectful, especially when dealing with sensitive topics or in professional settings.

6. Consume information consciously and deliberately

"Consume deliberately. Take in information over affirmation."

Creating a balanced diet:

  • Limit exposure to "junk" information (e.g., clickbait, sensationalized news)
  • Seek out diverse perspectives and sources
  • Prioritize local and actionable information
  • Support quality journalism and content creators
  • Regularly evaluate and adjust your information intake

Practical steps:

  1. Audit your current information consumption habits
  2. Create a schedule for intentional information intake
  3. Use tools like ad-blockers and reader-view extensions to reduce distractions
  4. Cultivate a diverse "information ecosystem" of sources and perspectives
  5. Regularly produce content (e.g., writing, creating) to process and synthesize information

Continuous improvement. Like any diet, an information diet requires ongoing attention and adjustment. Regularly reassess your habits and their impact on your knowledge, mood, and decision-making.

7. Bridge the participation gap to strengthen democracy

"To solve the scalability problem, we must become active participants in our government."

The participation gap. There's a growing disconnect between citizens and the mechanics of government, leading to:

  • Increased cynicism and distrust in institutions
  • Focus on polarizing issues over practical problem-solving
  • Reliance on professional lobbyists and special interests

Causes of the gap:

  • Outdated government structures not designed for current population sizes
  • Complex bureaucracies that are difficult for citizens to navigate
  • Media focus on sensationalism over substantive policy discussions

Bridging strategies:

  1. Focus on local and state-level engagement
  2. Support and use civic technology platforms
  3. Advocate for government modernization and digital accessibility
  4. Participate in public comment periods and town halls
  5. Support organizations working on government effectiveness and transparency

Personal responsibility. Strengthening democracy requires active citizenship beyond just voting. Seek out opportunities to engage with government processes, provide feedback, and contribute to policy discussions in your areas of expertise or interest.

Last updated:

FAQ

What's "The Information Diet" about?

  • Concept of Information Diet: "The Information Diet" by Clay A. Johnson explores the idea of consuming information consciously, much like a healthy food diet. It draws parallels between food consumption and information consumption, emphasizing the need for a balanced intake.
  • Mission of the Book: The book aims to transform readers' relationships with information, encouraging them to consume information that is beneficial and avoid "junk information" that can lead to misinformation and ignorance.
  • Impact on Lifestyle: By adopting a healthier information diet, readers can expect to have more time for personal relationships, be more effective at work, and become more informed citizens.
  • Broader Societal Implications: Johnson argues that information overconsumption is a significant issue affecting democracy and social health, necessitating personal responsibility in managing information intake.

Why should I read "The Information Diet"?

  • Understanding Information Overconsumption: The book provides insights into how overconsumption of information can lead to misinformation and societal issues, making it relevant for anyone interested in media literacy.
  • Practical Advice: It offers practical strategies for managing information intake, helping readers develop healthier habits in a world saturated with information.
  • Empowerment: By following the book's advice, readers can become more informed and empowered citizens, capable of making better decisions in their personal and professional lives.
  • Relevance to Modern Society: In an age where information is abundant and often overwhelming, the book's message is timely and crucial for maintaining mental and social well-being.

What are the key takeaways of "The Information Diet"?

  • Conscious Consumption: Just as with food, it's important to be deliberate about the information we consume, focusing on quality over quantity.
  • Data Literacy: Developing skills to search, filter, and process information effectively is crucial for a healthy information diet.
  • Impact of Information Habits: Poor information habits can lead to societal issues like misinformation and polarization, highlighting the need for personal responsibility.
  • Role of Media: The book critiques how media companies prioritize affirmation over information, urging readers to seek out diverse and reliable sources.

How does Clay A. Johnson define "information obesity"?

  • Concept of Information Obesity: Information obesity refers to the overconsumption of information, leading to misinformation and a distorted sense of reality.
  • Comparison to Physical Obesity: Just as unhealthy eating habits can lead to physical obesity, consuming too much information, especially of poor quality, can lead to mental and social issues.
  • Symptoms and Consequences: Symptoms include attention fatigue, poor sense of time, and a distorted sense of reality, which can affect personal relationships and societal health.
  • Need for a Balanced Diet: The book emphasizes the importance of a balanced information diet to avoid these negative consequences and improve overall well-being.

What is the "Infovegan" approach mentioned in "The Information Diet"?

  • Infoveganism Defined: Infoveganism is a term coined by Johnson to describe a lifestyle of consuming information that is as close to the source as possible, avoiding processed and biased content.
  • Ethical Consumption: Like veganism in food, infoveganism involves making ethical choices about the information one consumes, supporting sources that prioritize truth and transparency.
  • Skills Required: Being an infovegan requires data literacy, the ability to critically evaluate sources, and the discipline to avoid sensationalized or affirming content.
  • Moral and Health Benefits: The approach not only promotes a healthier mental state but also contributes to a more informed and ethical society.

How does "The Information Diet" suggest improving data literacy?

  • Search Skills: The book emphasizes the importance of knowing how to effectively use search engines and other tools to find reliable information.
  • Filtering Information: Developing the ability to critically evaluate sources and filter out misinformation is crucial for a healthy information diet.
  • Content Creation: Engaging in content creation helps improve understanding and communication skills, contributing to better data literacy.
  • Synthesis of Ideas: The ability to synthesize information from various sources and perspectives is key to developing a well-rounded understanding of complex issues.

What role does humor play in "The Information Diet"?

  • Humor as a Tool: Johnson suggests that humor can help make the truth more palatable and reduce the emotional charge of difficult topics.
  • Cognitive Benefits: Laughter and humor can improve mental health by reducing stress, increasing blood flow to the brain, and boosting the immune system.
  • Encouraging Flexibility: A sense of humor can help individuals remain open-minded and flexible, preventing them from becoming too attached to their beliefs.
  • Social Connection: Humor can also facilitate social connections and improve communication, making it a valuable tool in navigating complex information landscapes.

What are the symptoms of "information obesity" according to "The Information Diet"?

  • Attention Fatigue: Overconsumption of information can lead to a decreased attention span and difficulty focusing on tasks.
  • Poor Sense of Time: Consuming too much information can distort one's perception of time, leading to inefficiency and stress.
  • Social Isolation: Information obesity can result in a loss of social breadth, as individuals become more focused on specific topics or viewpoints.
  • Distorted Reality: A poor information diet can lead to a distorted sense of reality, where individuals are unable to distinguish between fact and fiction.

How does "The Information Diet" address the issue of media bias?

  • Affirmation Over Information: The book critiques how media companies often prioritize content that affirms viewers' beliefs over providing balanced information.
  • Economic Incentives: Media bias is driven by economic incentives to attract viewers and generate advertising revenue, leading to sensationalized content.
  • Consumer Responsibility: Johnson emphasizes the importance of consumer responsibility in seeking out diverse and reliable sources to counteract media bias.
  • Impact on Society: Media bias contributes to societal polarization and misinformation, highlighting the need for a healthier information diet.

What practical steps does "The Information Diet" recommend for a healthier information diet?

  • Limit Consumption: Set specific times for consuming information and stick to a schedule to avoid overconsumption.
  • Seek Diversity: Actively seek out diverse perspectives and topics to broaden understanding and avoid confirmation bias.
  • Support Quality Sources: Financially support sources that prioritize truth and transparency, and avoid those that rely on sensationalism.
  • Engage Locally: Focus on local news and issues that are more actionable and relevant to daily life, rather than being overwhelmed by national or global news.

How does "The Information Diet" propose to bridge the participation gap in politics?

  • Understanding Scalability Issues: The book highlights the challenges of representing a large population and the need for more effective communication between citizens and government.
  • Transparency and Accountability: While transparency is important, it must be coupled with public engagement and accountability to be effective.
  • Active Participation: Encourages citizens to be active participants in government, not just during elections but throughout the year.
  • Focus on Solvable Problems: Suggests focusing on small, solvable issues rather than getting caught up in polarizing debates that distract from meaningful change.

What are the best quotes from "The Information Diet" and what do they mean?

  • "Transparency is the new objectivity." This quote highlights the shift from traditional objectivity to transparency as a means of ensuring honesty and integrity in information.
  • "We are what we seek." Emphasizes the idea that the information we consume shapes our beliefs and perceptions, underscoring the importance of a healthy information diet.
  • "Information and power are inherently related." Suggests that access to and control over information is a form of power, making responsible consumption crucial for individual and societal well-being.
  • "The Internet is the single biggest creator of ignorance mankind has ever created." Warns of the dangers of misinformation and the need for critical thinking and data literacy in navigating the digital age.

Review Summary

3.50 out of 5
Average of 2k+ ratings from Goodreads and Amazon.

The Information Diet draws mixed reviews. Many praise its core premise of mindful information consumption and the food-information analogy, finding it thought-provoking and relevant. Readers appreciate Johnson's insights on media bias, information overload, and strategies for better information habits. However, some criticize the book for being repetitive, politically biased, or lacking depth in certain areas. Several reviewers note that while the concept is strong, the execution could be improved. Overall, most agree the book raises important questions about modern information consumption, even if they don't fully endorse all of Johnson's arguments.

Your rating:

About the Author

Clay A. Johnson is a technology expert and political strategist. He founded Blue State Digital, which ran Obama's digital campaign, and served as director of Sunlight Labs at the Sunlight Foundation, promoting government transparency. Johnson's background in politics and technology informs his perspective on information consumption. He draws from personal experiences, including struggles with digital addiction and weight, to illustrate his points. Johnson's work focuses on the intersection of technology, politics, and information, advocating for more conscious and deliberate approaches to consuming digital content. His expertise in these areas lends credibility to his arguments about information overload and its societal impacts.

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