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How to Change

How to Change

The Science of Getting from Where You Are to Where You Want to Be
by Katy Milkman 2021 272 pages
3.85
6k+ ratings
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Key Takeaways

1. Harness fresh starts to initiate change and boost motivation

"Fresh starts can jolt you into positive change, but they can also interrupt you when you're on a roll, reversing your progress, so beware."

Fresh starts are powerful. They provide a psychological clean slate, helping us relegate past failures to history and boosting optimism about the future. These moments can be calendar dates (like New Year's Day or birthdays), life events (such as moving to a new city), or even smaller resets (like the start of a new week).

Leverage fresh starts strategically:

  • Use them to kick-start new habits or reinvigorate stalled goals
  • Be mindful that they can disrupt positive momentum, so protect good habits during transitions
  • Look for fresh start opportunities in your life, both big and small
  • If you're a manager or leader, consider timing important initiatives around natural fresh start moments for your team or organization

2. Make good behaviors instantly gratifying to overcome impulsivity

"We just need to 'flip the script' so that instant gratification is working for us, not against us."

Present bias undermines long-term goals. We often choose immediate rewards over long-term benefits, even when we know better. This impulsivity is a major obstacle to behavior change.

Strategies to make good behaviors more rewarding:

  • Temptation bundling: Pair a behavior you want to do more of with something you enjoy (e.g., only watching your favorite show while exercising)
  • Gamification: Add game-like elements to tasks (points, levels, rewards) to increase engagement
  • Find the fun: Look for ways to make necessary but unappealing tasks more enjoyable (e.g., listening to podcasts while doing chores)
  • Focus on immediate positive feelings: Highlight the instant benefits of good behaviors, not just long-term outcomes

3. Use commitment devices to combat procrastination and stay on track

"Whenever you do something that reduces your own freedoms in the service of a greater goal, you're using a commitment device."

Commitment devices prevent future misbehavior. By creating obstacles or penalties for undesirable actions, we can "lock in" our current good intentions and overcome later temptations to procrastinate or give up.

Types of commitment devices:

  • Hard commitments: Involve tangible costs or restrictions (e.g., locked savings accounts, cash penalties for missing goals)
  • Soft commitments: Create psychological pressure (e.g., public pledges, accountability partners)
  • Cash commitments: Put money on the line that you'll forfeit if you don't follow through
  • Smaller, more frequent commitments are often more effective than larger, infrequent ones

Tips for using commitment devices:

  • Choose a level of commitment that motivates you without feeling overly restrictive
  • Consider involving others for added accountability
  • Use them strategically for important goals where willpower alone has failed you in the past

4. Create cue-based plans to prevent forgetting and follow through

"Forming cue-based plans is as simple as filling in the blanks in the sentence 'When ___ happens, I'll do ___.'"

Forgetting is a major obstacle to change. Even when we have good intentions, we often simply forget to follow through on our plans. Cue-based planning is a powerful tool to combat this problem.

How to create effective cue-based plans:

  • Be specific: Link your intended action to a clear, identifiable cue in your environment or routine
  • Use vivid cues: The more distinctive the cue, the more likely it is to trigger your memory
  • Make plans actionable: Ensure you can act on the plan immediately when you encounter the cue
  • Limit the number of plans: Having too many can be overwhelming and reduce effectiveness
  • For complex tasks, use checklists in addition to cue-based plans

Examples:

  • "When I finish brushing my teeth, I'll floss."
  • "When I see the coffee shop on my commute, I'll call to schedule that doctor's appointment."
  • "Every time I get a paycheck, I'll transfer 10% to my savings account."

5. Turn laziness into an asset by setting smart defaults and building habits

"The beauty of good habits is that, like defaults that you can 'set and forget,' they take advantage of our inherent laziness."

Laziness can be harnessed for good. Our tendency to take the path of least resistance is often seen as a weakness, but it can be turned into a strength with the right approach.

Strategies to leverage laziness:

  • Set smart defaults: Design your environment so that the easiest choice is the best one (e.g., keeping healthy snacks visible and junk food out of sight)
  • Build robust habits: Create routines that put good behaviors on autopilot
  • Allow for flexibility: Overly rigid habits are more likely to break down, so build in some adaptability
  • Track your progress: Regular monitoring helps reinforce good habits and catch slips early
  • Piggyback new habits onto existing ones: Link a desired new behavior to something you already do consistently

Tips for habit formation:

  • Start small: Focus on one or two key habits at a time
  • Be consistent: Repetition is key to making behaviors automatic
  • Reward yourself: Celebrate successes to reinforce positive changes
  • Be patient: It takes time for new habits to become second nature

6. Boost confidence through advice-giving and growth mindset

"Giving people unsolicited advice can undermine their confidence. But asking them to give advice builds confidence and helps them think through strategies for achieving their goals."

Confidence is crucial for change. Self-doubt can prevent us from even attempting to reach our goals. Building genuine confidence is key to sustained motivation and resilience in the face of setbacks.

Strategies to boost confidence:

  • Give advice to others: Sharing your knowledge reinforces your own capabilities
  • Adopt a growth mindset: Believe that abilities can be developed through effort and learning
  • Allow for "emergency passes": Have a plan for occasional slips to avoid discouragement
  • Practice self-affirmation: Focus on past successes and your core values
  • Surround yourself with supportive people who believe in your potential

Tips for fostering confidence in others:

  • Ask for their advice and insights instead of always offering your own
  • Praise effort and improvement, not just innate talent
  • Encourage a growth mindset by framing setbacks as learning opportunities
  • Set high expectations while providing necessary support

7. Leverage social forces and peer influence to drive positive change

"The closer you are to someone, and the more their situation resembles your own, the more likely you are to be influenced by their behavior."

Social influence is a powerful force. Our behavior is heavily shaped by the people around us, often without us realizing it. Understanding and harnessing these social forces can significantly boost our efforts to change.

Ways to use social influence:

  • Surround yourself with positive role models
  • Join or create "advice clubs" with others pursuing similar goals
  • Use the "copy and paste" strategy: Deliberately observe and emulate successful peers
  • Leverage social accountability: Make commitments public or involve accountability partners
  • Highlight positive social norms: Emphasize when desirable behaviors are common or growing in popularity

Cautions when using social influence:

  • Be aware that comparing yourself to others who seem far ahead can be demotivating
  • Use social pressure ethically and avoid coercion
  • Remember that what works for others may not work exactly the same way for you – adapt strategies to your own circumstances

Last updated:

FAQ

What's How to Change about?

  • Behavior Change Focus: How to Change by Katy Milkman delves into the science of behavior change, explaining why people struggle with changing habits and how to overcome these challenges.
  • Internal Obstacles: The book identifies common internal obstacles like impulsivity, procrastination, and forgetfulness that hinder personal growth.
  • Evidence-Based Strategies: Milkman provides evidence-based strategies to help readers tailor their approaches to behavior change, emphasizing the importance of understanding individual challenges.

Why should I read How to Change?

  • Actionable Insights: The book offers practical insights from behavioral science, making it a useful guide for improving habits and life.
  • Expert Endorsements: It has been praised by figures like Angela Duckworth and Richard Thaler, underscoring its credibility in behavior change.
  • Personal Growth: Reading this book can empower you to take control of your habits, leading to improvements in health, productivity, and more.

What are the key takeaways of How to Change?

  • Identify Internal Obstacles: Recognize that the biggest barriers to change are often internal, such as forgetfulness or impulsivity.
  • Fresh Start Effect: Use moments that feel like fresh starts to kick off new habits, as they can boost motivation.
  • Cue-Based Planning: Link specific plans to cues to enhance follow-through and combat forgetfulness.

What is the "Fresh Start Effect" in How to Change?

  • Psychological Reset: The Fresh Start Effect refers to increased motivation during significant life transitions or new time periods.
  • Increased Optimism: These moments allow people to distance themselves from past failures, fostering optimism.
  • Utilizing Fresh Starts: Milkman encourages leveraging fresh start moments to initiate behavior changes effectively.

What is "temptation bundling" as described in How to Change?

  • Combining Activities: Temptation bundling involves pairing a pleasurable activity with a less enjoyable task to make the latter more appealing.
  • Behavioral Strategy: This strategy helps overcome present bias by making long-term goals more enjoyable.
  • Practical Application: For example, listen to an audiobook only while exercising to incentivize the workout.

How does Katy Milkman define "commitment devices" in How to Change?

  • Self-Imposed Constraints: Commitment devices are strategies to impose constraints on future behavior to achieve long-term goals.
  • Examples of Devices: These include locked savings accounts and public pledges, which increase accountability.
  • Psychological Impact: By creating a psychological cost for failing to meet commitments, these devices enhance success likelihood.

How can I overcome procrastination according to How to Change?

  • Commitment Devices: Use commitment devices like deadlines with penalties to stick to goals and reduce procrastination.
  • Implementation Intentions: Form implementation intentions by linking specific actions to cues, making plans easier to remember and act on.
  • Public Pledges: Making public commitments increases accountability and motivation, as failing becomes more significant.

What role does laziness play in behavior change according to How to Change?

  • Path of Least Resistance: Milkman suggests laziness can be harnessed as a feature, as people prefer the easiest option.
  • Default Settings: Setting beneficial defaults, like automatic savings, can promote positive behaviors without active effort.
  • Encouraging Good Habits: Designing systems that facilitate good habits can leverage laziness to encourage positive behavior.

How does social influence impact behavior change in How to Change?

  • Peer Effects: The behavior of peers can significantly impact your actions, often without you realizing it.
  • Norms and Accountability: Social norms and feeling accountable to others can motivate better habits.
  • Practical Strategies: Seek high-achieving peers and use social norms to encourage positive behavior changes.

What is the "what-the-hell effect" in How to Change?

  • Cascading Failures: This effect describes how a small setback can lead to abandoning goals, as individuals think they've already failed.
  • Psychological Impact: It highlights the importance of maintaining a positive mindset and resilience in the face of minor failures.
  • Preventive Strategies: Allow for "emergency passes" or flexibility in goals to mitigate this effect.

How can I build confidence as suggested in How to Change?

  • Self-Efficacy Importance: Believing in your ability to succeed is crucial for achieving goals.
  • Advice-Giving Strategy: Giving advice to others can boost confidence and reinforce your knowledge.
  • Supportive Network: Surrounding yourself with supportive peers enhances self-confidence and motivation.

What are the best quotes from How to Change and what do they mean?

  • “The secret to a better life is not to eradicate the impulses that make us human but instead to understand them.” This emphasizes recognizing and working with natural tendencies.
  • “When you’re ready to change, when you are committed to change, this delightful book will help you turn your intentions into reality.” Highlights the book's practical approach to facilitating real change.
  • “The surest path to success is not one-size-fits-all.” Underscores the need for personalized strategies in behavior change.

Review Summary

3.85 out of 5
Average of 6k+ ratings from Goodreads and Amazon.

How to Change receives mixed reviews, with some praising its science-based approach and practical advice for behavioral change. Readers appreciate the well-structured content, engaging examples, and concise summaries. Critics argue the book lacks depth, relies heavily on privilege, and offers little new information for those familiar with self-help literature. Some find it overly academic, while others value its research-based insights. Overall, the book is seen as a solid introduction to behavioral change techniques, though its effectiveness may vary depending on the reader's background and expectations.

Your rating:

About the Author

Katy Milkman is a distinguished professor at The Wharton School, specializing in behavioral economics. She hosts the Choiceology podcast and co-directs the Behavior Change for Good Initiative. Milkman has advised numerous organizations on fostering positive change and has published extensively in leading academic journals. Her bestselling book, "How to Change," has received widespread recognition. Milkman is acclaimed for her innovative work in health and behavioral science, earning accolades such as Fortune Magazine's Top 10 innovators shaping the future of health and Penn's highest teaching award. She frequently contributes to major media outlets, sharing insights on behavioral science.

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