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Get It Done

Get It Done

Surprising Lessons from the Science of Motivation
by Ayelet Fishbach 2022 304 pages
3.58
500+ ratings
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8 minutes
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Key Takeaways

1. Set powerful goals that feel like aspirations, not chores

"When you're intrinsically motivated, you do something for the sake of doing it."

Aspirational goals. Goals should be framed as desirable end states, not means to an end. This shifts the focus from the effort required to the exciting outcome. For example, "becoming a doctor" is more motivating than "studying for medical school exams."

Abstract vs. concrete. Frame goals at an optimal level of abstraction - specific enough to guide action, but abstract enough to capture the purpose and meaning. "Improve my mental health" is better than "be happy" or "go to therapy twice a week."

Approach vs. avoidance. When possible, frame goals in terms of approaching positive outcomes rather than avoiding negative ones. "Eat healthy foods" is generally more motivating than "avoid junk food."

2. Use specific targets and incentives to boost motivation

"As a rule, goals, like recipes, work best if you list the exact quantities."

Challenging targets. Set optimistic but achievable numerical targets. This provides clarity and a sense of progress. For example, "save $10,000 this year" is more motivating than "save money."

  • Measurable: Easy to track progress
  • Actionable: Clear path to achievement
  • Self-set: Increases commitment

Strategic incentives. Use rewards and penalties carefully to maintain motivation without undermining intrinsic drive.

  • Immediate rewards can boost short-term motivation
  • Uncertain incentives (e.g. variable rewards) can be highly motivating
  • Be cautious of over-justification effect - too many incentives can decrease intrinsic motivation

3. Harness intrinsic motivation for sustained engagement

"Intrinsic motivation is the best predictor of engagement in just about everything."

Pursuit as its own reward. Intrinsic motivation occurs when the activity itself is rewarding, not just the outcome. This leads to greater persistence and enjoyment.

Strategies to increase intrinsic motivation:

  • Make it fun: Bundle enjoyable activities with goal pursuit
  • Find a fun path: Choose methods you enjoy
  • Notice existing enjoyment: Focus on immediate benefits

Underestimation trap. People often underestimate how much they'll care about being intrinsically motivated in the future. When setting goals, remember that enjoying the process is crucial for long-term success.

4. Monitor progress strategically to maintain momentum

"Progress increases commitment."

Progress boosts impact. As you make progress, each action feels more impactful, increasing motivation. This is especially true for all-or-nothing goals like graduating college.

Glass half full or empty? How you monitor progress matters:

  • Early stages: Focus on completed actions ("glass half full")
  • Later stages: Focus on remaining actions ("glass half empty")
  • Highly committed: Missing actions are more motivating
  • Less committed: Completed actions are more motivating

Emotions as feedback. Pay attention to how you feel about your progress. Positive emotions generally indicate faster-than-expected progress, while negative emotions suggest slower progress.

5. Overcome the "middle problem" in goal pursuit

"FRAGILE MOTIVATION. HANDLE WITH CARE."

Motivation dip. Motivation is typically high at the beginning and end of goal pursuit, but tends to decline in the middle. This makes the middle phase particularly dangerous for goal abandonment.

Strategies to combat the middle problem:

  • Keep middles short: Break long-term goals into shorter subgoals
  • Use temporal landmarks: Leverage "fresh starts" like Mondays or birthdays
  • Focus on identity: Frame actions as reflections of who you are
  • Increase accountability: Make middle actions more noticeable to yourself and others

6. Learn from both positive and negative feedback

"Serena Williams, arguably the world's best tennis player, famously said, 'I've grown most not from victories, but setbacks.'"

Overcoming barriers to learning from failure:

  • Motivational: Avoid tuning out after negative feedback
  • Cognitive: Recognize that learning from failure requires mental effort

Strategies for learning from negative feedback:

  • Ask about progress, not commitment
  • Adopt a growth mindset
  • Practice psychological distancing
  • Give advice to others facing similar challenges

Hidden failures. Be aware that successes are often more visible than failures. Actively seek out information on failures to gain valuable insights.

7. Manage multiple goals effectively through prioritization

"Replace the nineteenth-century philosophy with this more psychologically sound, albeit less inspiring, adage: pick your battles."

Goal systems. Understand how your goals interact:

  • Facilitating: Goals that support each other
  • Conflicting: Goals that compete for resources

Maximizing attainment principle. Choose actions that positively impact as many goals as possible while minimizing negative impact on other goals.

Balancing vs. prioritizing:

  • Compromise: Partially satisfy multiple goals
  • Prioritize: Focus on one goal at the expense of others

Factors influencing choice:

  • Moral considerations
  • Numerical information
  • Goal type (accumulative vs. all-or-nothing)

8. Develop self-control strategies to resist temptation

"When we give in to temptation, we often chide ourselves for having very little willpower, so it likely comes as no surprise that a lack of willpower, which is your ability to exercise self-control, increases impatience."

Two-step process:

  1. Detecting temptation: Recognize when immediate desires conflict with long-term goals
  2. Battling temptation: Implement strategies to resist

Strategies for self-control:

  • Modify the situation: Pre-commitment, elimination of temptation
  • Modify mental approach: Reframe temptations, use distancing techniques
  • Build habits: Practice until resistance becomes automatic

Unconscious self-control. Many self-control processes operate below conscious awareness, conserving mental energy.

9. Cultivate patience for long-term success

"Patience is incredibly important in life."

Causes of impatience:

  • Lack of willpower
  • Lack of trust in future outcomes
  • Lack of care for delayed rewards
  • Desire for immediate goal closure

Strategies to increase patience:

  • Distraction: Engage in other activities while waiting
  • Advanced decisions: Choose between options before they're immediately available
  • Wait to choose: Introduce deliberation time before deciding
  • Increase psychological connection to future self
  • Be patient for the sake of others

10. Leverage social support to achieve your goals

"Whether you wish to get in shape or overcome a pandemic, you'd better join forces."

Benefits of social support:

  • Motivation from others' presence (social facilitation)
  • Role models and anti-role models
  • Collaborative goal pursuit

Combating social loafing:

  • Make individual contributions identifiable
  • Allow team members to inspire each other
  • Use smaller groups or individual tasks
  • Make contributions feel personal

Effective coordination:

  • Optimal division of labor
  • Maximizing team benefits
  • Complementing others' efforts

11. Nurture relationships that align with and support your goals

"Supporting each other's goals is important in any successful relationship."

Goal alignment in relationships:

  • Shared goals increase connection
  • Supporting each other's goals strengthens bonds
  • Pursuing joint goals creates deep connection
  • Holding goals for each other (when mutually desired) increases closeness

Relationship dynamics:

  • Goals influence relationship strength
  • Appreciation peaks before help is provided
  • Outsourcing goal pursuit in close relationships

Connecting through goals:

  • Similar goals
  • Goal support
  • Shared goals
  • Goals for each other
  • Mundane goals (e.g., sharing meals)

Feeling known. Meaningful connections require understanding and supporting each other's goals, needs, and desires.

Last updated:

FAQ

What's Get It Done about?

  • Focus on Motivation Science: Get It Done by Ayelet Fishbach delves into the science of motivation, offering insights on how to set and achieve goals effectively. It highlights the roles of intrinsic and extrinsic motivation in influencing behavior.
  • Four Essential Ingredients: The book outlines four key components for successful behavior change: choosing a powerful goal, sustaining motivation, juggling competing goals, and leveraging social support.
  • Real-Life Applications: Fishbach uses anecdotes and research findings to show how these principles can be applied in everyday life, from personal to professional goals.

Why should I read Get It Done?

  • Practical Strategies: The book provides actionable advice based on scientific research, making it a valuable resource for improving motivation and goal-setting skills.
  • Understanding Motivation: Readers gain a deeper understanding of what drives behavior and how to harness that knowledge to achieve goals, leading to better decision-making and personal growth.
  • Engaging Writing Style: Fishbach's narrative style makes complex psychological concepts accessible and enjoyable, combining storytelling with research to keep readers engaged.

What are the key takeaways of Get It Done?

  • Choose Powerful Goals: Set specific, intrinsic goals that feel exciting rather than chores, framing them as ends in themselves.
  • Monitor Progress Effectively: Track progress by focusing on completed actions or remaining tasks, depending on the context, to sustain motivation.
  • Learn from Feedback: Embrace both positive and negative feedback as learning opportunities to enhance resilience and motivation.

What are the best quotes from Get It Done and what do they mean?

  • Effort and Maintenance: “Getting anywhere, as well as sustaining the things you cherish in life, requires a great deal of pulling.” This emphasizes the effort needed to achieve and maintain important goals.
  • Behavior and Environment: “You modify your own behavior by modifying the situation in which it occurs.” This suggests that changing your environment can lead to better motivation and behavior.
  • Progress and Motivation: “Progress increases motivation.” This highlights that recognizing progress can fuel further efforts, reinforcing the importance of both small and large achievements.

How does Get It Done define intrinsic motivation?

  • Definition: Intrinsic motivation is pursuing an activity as an end in itself, where the activity is enjoyable and fulfilling, contrasting with extrinsic motivation driven by external rewards.
  • Importance for Engagement: Intrinsic motivation is a key predictor of engagement and persistence in achieving goals, leading to more joy in the process.
  • Enhancing Intrinsic Motivation: Fishbach suggests making activities enjoyable, finding fun paths to goals, and focusing on immediate benefits to increase intrinsic motivation.

How does Get It Done suggest setting powerful goals?

  • Specific and Intrinsic: Goals should be specific, measurable, and framed as intrinsic desires rather than chores, making them more appealing and motivating.
  • Avoid Chore-like Goals: Avoid setting goals that feel like obligations, as these can diminish motivation. Focus on what you genuinely want to achieve.
  • Incorporating Incentives: Align incentives with your goals to maintain motivation, using meaningful and relevant rewards.

What is the "middle problem" in Get It Done?

  • Definition: The middle problem refers to the decline in motivation during the middle phase of pursuing a goal, where beginnings and endings are typically more motivating.
  • Combat Strategies: Keep middles short by setting subgoals and using temporal landmarks to create fresh starts, maintaining motivation and focus.
  • Monitor Progress: Effectively monitor progress during the middle phase by looking back at completed actions or ahead at remaining tasks to sustain motivation.

How can I learn from negative feedback according to Get It Done?

  • Overcoming Disengagement: Stay engaged with negative feedback despite emotional discomfort to learn from failure.
  • Reframing Feedback: View negative feedback as a sign of lack of progress, not commitment, to motivate improvement.
  • Seek Constructive Feedback: Actively seek feedback from experts or peers to enhance learning and growth, embracing it as a valuable opportunity.

What is the "goal gradient effect" in Get It Done?

  • Definition: The goal gradient effect is the phenomenon where effort increases as individuals perceive they are closer to achieving a goal.
  • Impact on Motivation: Motivation intensifies as progress is made toward a goal, especially in all-or-nothing goals.
  • Practical Applications: Understanding this effect can help set up reward systems, like loyalty cards, to encourage continued effort.

How does Get It Done suggest monitoring progress?

  • Two Approaches: Focus on completed actions (glass half full) or remaining actions (glass half empty), depending on context and commitment level.
  • Adjust Based on Commitment: If committed, monitor completed actions to reinforce motivation; if uncertain, focus on remaining tasks to motivate continuation.
  • Use Feedback Effectively: Utilize both positive and negative feedback to gauge progress and inform next steps, maintaining motivation.

How can I improve my self-control according to Get It Done?

  • Detect Temptation: Recognize temptations that conflict with your goals to prepare for resistance.
  • Pre-Commitment Strategies: Use pre-commitment strategies, like setting rules or making decisions in advance, to enhance self-control.
  • Mental Distancing Techniques: Employ mental distancing techniques, such as considering what a friend would do, to manage impulses and make better decisions.

What role does social support play in achieving goals in Get It Done?

  • Enhances Motivation: Social support is crucial for maintaining motivation, with supportive relationships encouraging commitment to goals.
  • Accountability: Involving others creates accountability, increasing the likelihood of following through on commitments.
  • Shared Goals: Pursuing shared goals with others strengthens relationships and enhances motivation, creating a sense of community and shared purpose.

Review Summary

3.58 out of 5
Average of 500+ ratings from Goodreads and Amazon.

Get It Done receives mixed reviews, with readers praising its scientific approach to motivation and goal-setting. Many find the book insightful and appreciate the author's expertise, while others critique its academic tone and repetitiveness. Some readers note that the content is similar to other productivity books. The book's strengths include its exploration of intrinsic motivation, the "middle problem" in goal pursuit, and social influence on motivation. Overall, readers value the book's research-based insights but have varying opinions on its practicality and engagement.

Your rating:

About the Author

Ayelet Fishbach, PhD is a renowned psychologist and expert in human motivation. She is a professor at the University of Chicago Booth School of Business and has served as president of the Society for the Study of Motivation. Fishbach's research on motivation has earned her numerous accolades, including awards from the Society of Experimental Social Psychology and the Fulbright Educational Foundation. She has published extensively in psychology and business journals, with over 100 scientific articles to her name. Fishbach's work frequently appears in major media outlets, demonstrating the wide-reaching impact and relevance of her research on human behavior and goal pursuit.

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