Robert Heath
Dr. Robert Heath is a renowned expert in brand communication, focusing on emotion and attention.
He developed the Low Attention Processing Model of advertising in 2001 and authored the bestselling monograph "The Hidden Power of Advertising." His research has earned him prestigious awards, including the MRS David Winton and ISBA Prizes.
Dr. Heath serves as a Senior Lecturer in Advertising at the University of Bath School of Management and is a Board Member of the Wharton Global Future of Advertising Project.
His work has significantly contributed to understanding the subconscious effects of advertising on consumer behavior.
