Philip R. Cateora
Philip R. Cateora is the author of "International Marketing," a widely-used textbook in business education.
While specific details about the author are not provided in the given information, his work is highly regarded in the field of international marketing.
The book, which has gone through multiple editions, suggests Cateora's long-standing expertise and continued relevance in the subject.
His approach to international marketing encompasses not only traditional marketing concepts but also broader aspects such as global trade, cultural differences, and geopolitical factors.
Cateora's writing style is described as informative and example-rich, indicating his ability to convey complex ideas through practical illustrations.
