Nathalie Laidler-Kylander is the author of "The Brand IDEA," a book that focuses on branding strategies for non-profit organizations.
While specific biographical information is not provided in the given documents, her work suggests expertise in non-profit management, branding, and marketing.
Laidler-Kylander's approach emphasizes the unique aspects of non-profit branding, including the focus on mission and values, collaboration rather than competition, and the importance of stakeholder involvement.
Her book introduces the IDEA framework (Integrity, Democracy, and Affinity) as a guide for non-profits to develop and manage their brands effectively.
This approach reflects a deep understanding of the non-profit sector's unique challenges and opportunities in brand management.
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