Michael Norton
Michael Norton is an accomplished academic and author known for his work in marketing and behavioral science.
As an associate professor at Harvard Business School, Norton's research has garnered significant attention, twice being featured in the New York Times Magazine's Year in Ideas issue.
His innovative thinking led to his inclusion in Wired magazine's Smart List in 2012, recognizing him as one of "50 People Who Will Change the World." Norton's expertise in consumer behavior and decision-making has made him a respected voice in his field, contributing valuable insights to both academic and popular discussions on human behavior and marketing strategies.
