Kit Yarrow
Kit Yarrow, Ph.D. is a consumer psychologist with a passion for understanding shopping and buying behaviors.
As a professor at Golden Gate University, she conducts research on consumer psychology and shares her findings through various channels.
Yarrow's expertise lies in analyzing the motivations and decision-making processes behind consumer choices.
Her work involves exploring the psychological aspects of shopping, including how technology and societal changes influence purchasing habits.
Through her research, speeches, and consulting work, Yarrow aims to provide insights into the evolving landscape of consumer behavior, helping businesses and marketers better understand and connect with their target audiences.
