Jean-Noël Kapferer
Jean-Noël Kapferer is a renowned European authority on brand management, recognized internationally for his expertise in luxury brands.
He has authored eleven books on communication and brands, all widely translated and distributed globally.
Kapferer's work is characterized by in-depth analysis and creative recommendations, balancing theory and practice.
He is known for promoting innovative concepts in modern brand management, including brand identity, the holistic approach to brand identity, and the brand kernel.
Kapferer developed key tools like the identity prism and brand coherence grid, contributing significantly to the field of international brand management and architecture.
