Michael Alvear is an author and self-publishing expert who wrote "Make a Killing on Kindle." He draws from personal experience in e-book marketing, challenging conventional wisdom about social media's effectiveness for book promotion.
Alvear advocates for strategic use of Amazon's search engine and metadata to increase visibility and sales.
His writing style is described as direct, witty, and engaging.
While some readers question the accuracy of his reported sales figures, many appreciate his practical, step-by-step approach to Kindle publishing.
Alvear's focus on non-fiction marketing strategies is noted, though he attempts to adapt his advice for fiction writers as well.
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