Denise Lee Yohn
Denise Lee Yohn is a leading authority on brand-building with 25 years of experience working with renowned companies.
She held high-level positions in advertising and marketing, including vice president at Sony Electronics.
Yohn authored "What Great Brands Do" and "Extraordinary Experiences," challenging readers to rethink brand-building.
She contributes to various publications and speaks at business events.
Yohn serves as brand director for TEDx San Diego and sits on a YMCA board.
Her personal achievements include hiking Mount Kilimanjaro and dancing with a professional ballet company.
