Andrew Cracknell is an advertising industry veteran with extensive knowledge of the field's history, particularly the creative revolution of the 1950s and 1960s.
His book draws on personal experience and research to provide a comprehensive overview of the era's advertising landscape.
Cracknell's writing style is described as engaging, though some readers find it occasionally dry.
He demonstrates a clear admiration for certain industry figures and campaigns, which influences his perspective.
Despite his criticism of the TV show "Mad Men", Cracknell uses it as a marketing hook for his book, sparking both praise and criticism from readers.
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