Alexander Chernev
Alexander Chernev is a renowned marketing expert and author.
He has written extensively on strategic marketing, including the highly-regarded book "Strategic Marketing Management." Chernev's work is respected in academic circles, with his books often used as primary texts in master's degree programs.
He is known for providing clear, concise frameworks and real-world examples in his writing.
In addition to "Strategic Marketing Management," Chernev has authored other marketing books, including "The Marketing Plan Handbook." His expertise spans various areas of marketing strategy, and his work is valued by both students and professionals in the field.
