Al Ries
Al Ries is a renowned marketing professional and author, best known for co-founding the concept of "positioning" in marketing.
He graduated from DePauw University in 1950 and began his career at General Electric before establishing his own advertising agency.
Ries co-authored influential articles on positioning and wrote several bestselling books on marketing.
In 1994, he founded Ries & Ries with his daughter Laura.
Recognized as one of the most influential figures in public relations in the 20th century, Ries continues to shape marketing strategies through his consulting firm and publications.
Books by Al Ries
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Business
Entrepreneurship
Buisness
Positioning
The Battle for Your Mind
Business
Psychology
Entrepreneurship
The 22 Immutable Laws of Branding
How to Build a Product or Service Into a World-Class Brand
Business
Design
Self Help
The Fall of Advertising & the Rise of PR
Business
Communication
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Business
Design